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Dear CEO: Fix these three things and increase revenue

Pointclear

million in potential revenue. Here’s a real-life example: We once provided services to a large software company and I got a call from our day-to-day contact one morning about our lead cost—he said we were too expensive. I asked him what percentage of leads delivered by PointClear were considered high quality and he said 100%.

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What Should the Sales Close Rate Be?

Pointclear

One of the biggest software companies in the world has a division that spends over $200,000 per year on leads that sales refuses to follow-up on. Because a few years ago the sales group asked us (PointClear) to validate those so-called leads and it turned out that only 1.8% Why don’t they follow-up?

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Is AI impacting Inside Sales Rep Revenue? Mike Plante of InsideSales Says it Is.

Pointclear

At the Funnel Media Group we believe that AI is the future of sales and marketing operations. Now there is a rush for software and computers to reason (yes, that is the right word) and to take action for sales and marketing revenue increases by people or in a programmatic fashion. The host is Jim Obermayer.

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What's it take to generate leads that fuel your forecast?

Pointclear

So the first question is answered: A “real” lead is qualified and nurtured by Marketing—and ready for Sales to take over and turn into revenue. Precise management of lists, lead data, cadence and outcomes drives revenue. At PointClear, our average associate is 50. It’s a simple equation—and a win-win for both organizations.

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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Extensive pricing pressure from competing services/products at lower prices. Customer needs can shift quickly.

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Top sales blogs all sales managers need to follow

PandaDoc

Although 71% of companies say closing more deals is their top sales priority, further data from Forrester suggests that only 0.75% of leads generated become closed revenue. Predictable Revenue. What to check out: Good Revenue And Bad Revenue. Smart Selling Tools is a site for people obsessed with growing revenue.