Pointclear

DECEMBER 20, 2011

Revenue performance management. Trish Bertuzzi , President and Chief Strategist, The Bridge Group Laurie Page , Managing Partner, The Bridge Group 10 Inside Sales Predictions for 2011. Jay Hidalgo , President, The Annuitas Group 4 Things to Consider Before You Buy Marketing Automation. Inside sales. Lead generation.

Outsourcing Services 169

Outsourcing Services Social Media Marketing Lead Generation 169

Pointclear

JUNE 10, 2016

Despite the counsel of leaders in this field—many of whom were quoted in this blog series—companies continue to waste marketing dollars, and sales continues to struggle to meet revenue goals. Drive revenue from all sources. Why not use all the tools in your toolbox? It’s not easy, but it’s absolutely doable.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

Pointclear

JANUARY 31, 2012

These sales processes and systems typically have been enclosed by three points of a triangle: sales enablement tools, sales training, and sales pipeline or forecasting tools. You have sales reps saying that we have no tools that help us and we have buyers saying—it sure shows!

Sales Process 194

Sales Process Lead Rank Sales Qualified Lead Buyer 194

Pointclear

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. ” Management will track demo conversion and forecasting accuracy at the group and rep levels. Marketing measurement will become revenue focused as opposed to activity focused. Many are toys but some are real tools that increase productivity and yield.

Inside Sales 185

Inside Sales Top of Funnel Ideal Customer Profile Lead Rank 185

Pointclear

AUGUST 22, 2011

Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. Well, we’re in the dog days of August.

Marketing 164

Marketing Lead Qualification Lead Management Lead Nurturing 164

Pointclear

APRIL 18, 2012

My guest today for this third PowerViews interview is Trip Kucera, Senior Research Analyst at Aberdeen Group. Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. ” Sales & Marketing Need a Mindshift to Revenue-Driven Marketing.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

AUGUST 17, 2011

Manage on the basis of both the art and science, and you’ll drive more revenue. Reps and managers must invest in long-term opportunities that could represent more revenue and profitability. Counseling has a finite number of steps and is focused on those who seemingly have the tools to perform better, but who aren't using them.

Sales Management 153

Sales Management Hiring Territories Compensation 153

Pointclear

OCTOBER 1, 2015

Simply, marketing is much more involved in revenue and customer generation, and the marketing tools and available data now allow marketers to contribute in tangible ways to delivering customers within a defined set of companies. So why is ABM the new must-have for B2B marketers? I could not agree more!].

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

Pointclear

AUGUST 16, 2012

Click to start video at this point — Asked about the current debate between outbound marketing vs. inbound marketing, Dave advocates using a variety of tools based on needs and goals. And we need to leverage all those tools appropriately. Revenue generation isn’t strictly the responsibility of sales.

Outbound 154

Outbound Inbound Social Media Call-back 154

Pointclear

JUNE 28, 2012

My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies. As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations.

Marketing 247

Marketing Outbound Inbound Vendor 247

Pointclear

JUNE 15, 2018

We’ll take a deep dive into each in just a minute but first let me make a couple of observations: Revenue is driven by coordinated and focused sales and marketing activities that can be measured and continuously improved. Of all the keys to revenue growth, the single most important one is rethinking the prospect database.

Revenue 113

Revenue Forecasting Commission Telecommunications 113

Pointclear

FEBRUARY 27, 2014

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. Think about it: if their clients can’t get the value from the software, their revenues are going to be impacted.

Marketing 266

Marketing Strategy Eloqua Marketo 266

PandaDoc

SEPTEMBER 2, 2020

Although 71% of companies say closing more deals is their top sales priority, further data from Forrester suggests that only 0.75% of leads generated become closed revenue. brings you written content, video, slideshares and infographics, e-publications and even free tools. Predictable Revenue. Heinz Marketing.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98