Pointclear

JANUARY 17, 2012

Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale? But first, let's take a look at some lead generation challenges. Cahners Research has shown that 45 percent of qualified leads will end up buying a solution from someone within a year.

Lead Qualification 133

Lead Qualification Lead Nurturing Sales Qualified Lead Leads 133

Pointclear

AUGUST 20, 2018

Most sales and marketing teams are looking for ways to generate more leads. It's likely a daily discussion for most of us, but have you ever considered that your sales reps need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Marketing is paid, in fact rewarded for, lead quantity and not quality.

Sales Qualified Lead 124

Sales Qualified Lead Lead Rank Leads Marketing Qualified Lead 124

SBI

APRIL 25, 2011

The lead farm—it may not sound very sexy at first hearing, but its function and resources are critical success factors in overcoming challenges that prevent B2B sales and marketing groups from operating at peak efficiency and delivering full revenue potential. A resource and functionality gap between marketing and sales.

Harvest 63

Harvest Sales Qualified Lead Lead Rank Lead Scoring 63

Jonathan Farrington

JULY 17, 2014

After all, a very high percentage of the articles we read these days are offering us advice on e-mail campaigns, or cold-calling, or lead nurturing, etc. Here, we are developing suspects into qualified prospects.

Company 48

Company Ideal Customer Profile Top of Funnel Harvest 48

Jonathan Farrington

JUNE 25, 2012

After all, a very high percentage of the articles we read these days are offering us advice on e-mail campaigns, or cold-calling, or lead nurturing, or …. Here we are developing suspects into qualified prospects.

Company 36

Company Ideal Customer Profile Top of Funnel Cold Calling 36