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Does Your Company Excel at all THREE Selling Activities?

Jonathan Farrington

However, you could be forgiven for thinking that the most critical function is new business identification – or as you may prefer to call it, lead generation. After all, a very high percentage of the articles we read these days are offering us advice on e-mail campaigns, or cold-calling, or lead nurturing, etc.

Company 48
article thumbnail

Does Your Company Excel at all THREE Selling Activities?

Jonathan Farrington

However, you could be forgiven for thinking that the most critical function is new business identification – or as you may prefer to call it, lead generation. After all, a very high percentage of the articles we read these days are offering us advice on e-mail campaigns, or cold-calling, or lead nurturing, or ….

Company 36