The Pipeline
SEPTEMBER 25, 2013
Whether by fate or chance, the following definition was contained in a marketing piece I received in my inbox yesterday: “By definition, “Cold Calling” is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. Just like they used to.
HeavyHitter Sales
JUNE 10, 2013
The goal of sales linguistics is to understand how salespeople and their prospective customers use and interpret language during meetings and presentations. One line in the article was very thought provoking; ‘If seal pups were as ugly as lobsters, their harvest would go unnoticed. 1. .
HeavyHitter Sales
JULY 4, 2008
One line in the article was very thought provoking: If seal pups were as ugly as lobsters, their harvest would go unnoticed. Finally, this section should have some eye-catching graphics that tie the whole story together and “hook” the prospect. Accompanying his article was a photo that proved his point.
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