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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.” Depending upon the category, it may include social media, influencers, paid search as well as distributors, value-added resellers, or other partners and marketing vehicles.