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Should Marketing Be Compensated On Revenue?

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. This is used, he said, as a method to create qualified or sales-ready leads (as well as other marketing strategies or tactics).

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Lead Qualification: Stop generating leads and start generating revenue

Markempa - Inside Sales

Start by reading this: Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop. For nearly 20 years, I have worked with hundreds of leading B2B organizations to optimize their lead-qualification efforts — this includes phoning inbound leads to find out if they are truly qualified.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.

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Status quo, you know, is Latin for 'the mess we're in.'

Pointclear

Marketing management must travel with salespeople and listen to a few dozen sales presentations. Inside sales? Survey the sales reps. 75% of the qualification questions will be the same. Travel with reps, listen and take notes. What are the qualifying questions? Listen in on the phone calls. Ask the reps.

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Inside Sales Event Supports Art and Science of Selling

Score More Sales

There are usually a few events each year where this happens and in this case, it was Boston this week for the American Association of Inside Sales Professionals ( AA-ISP ). Linda Connly, Sr VP, Global Inside Sales / Midmarket at EMC gave a keynote talk. ”- R. .”- ”- R.

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How to Build a B2B Sales Team Structure

Zoominfo

Better customer knowledge leads to optimized pitches which leads to more successful outreach. Inside Sales or Field Sales? (or Adoption of inside sales models has grown significantly in recent years. Considerations for Inside vs Field Sales Reps. Positions in the Front Lines of Sales.

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How to Build a B2B Sales Team Structure

Zoominfo

Better customer knowledge leads to optimized pitches which leads to more successful outreach. Inside Sales or Field Sales? (or Adoption of inside sales models has grown significantly in recent years. Inside sales reps can handle smaller, more local accounts and offer support to field sales.

B2B 100