What You Need to Know About the Challenger Sales Model
Corporate Visions
JUNE 19, 2019
This strategy, as popularized by the Challenger Sales Model, is one of the most recognized sales training methods today. Challenger is one of several sales training models inspired by Geoffrey Moore’s original idea of Provocation-based Selling, as popularized by his HBR article, In a Downturn, Provoke Your Customers.
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