Partners in Excellence
NOVEMBER 2, 2021
Marketers are reveling in this transformation, thinking, “More content, more automation tools, more spending…” Sales people are rejoicing, as well, thinking, “Now we only have to get involved in the end of the process.” Engagement with sales people represent the smallest part of their time investment.
Partners in Excellence
OCTOBER 4, 2023
I think, “Why do we revel in achieving our quotas and scaling goals, when we could be doing so much more?” This would probably require a greater investment in both marketing and sales. Perhaps, they are not aware of changes in their markets, customers, industries. We are underperforming the potential.
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Partners in Excellence
NOVEMBER 25, 2021
I get why sales people revel in this. Learning about the customer, their markets, their industry is so distracting! It’s marketing’s job to make sure customers find us when they are looking for solutions and products. Of course we can always blame marketing. PLG is great for sales.
Partners in Excellence
DECEMBER 1, 2021
I get why sales people revel in this. Learning about the customer, their markets, their industry is so distracting! It’s marketing’s job to make sure customers find us when they are looking for solutions and products. Of course we can always blame marketing. PLG is great for sales.
Partners in Excellence
DECEMBER 14, 2020
I revel in a crisis, I’m challenged and excited about tough problems. We have to develop strong, stable execution strategies, we have to help people understand how to perform and maximize their performance. I have to confess, I’m a bit of an Adrenalin junkie. We avoid crises, by constantly learning and innovating.
Partners in Excellence
APRIL 18, 2014
They have goals, translated both to financial (revenue, earnings, growth), and strategic (share, market visibility, brand reputation, etc.) Being an entrepreneur gives one a great source of freedom, great accountability (which great entrepreneurs revel in), and responsibility. In many senses, we really are entrepreneurs.
Corporate Visions
JUNE 19, 2019
Written in 2009, Moore’s provocative methodology was a startling revelation for many companies who were desperately trying to understand how to salvage their business during the “Great Recession.” Unfortunately, most Marketing and Sales teams take a one-size-fits-all approach to every encounter. Work closely with Customer Success.
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