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The Digital Buying Journey Is Very Human

Partners in Excellence

Marketers are reveling in this transformation, thinking, “More content, more automation tools, more spending…” Sales people are rejoicing, as well, thinking, “Now we only have to get involved in the end of the process.” The buying journey is increasingly digital.

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Salesperson As Entrepreneur

Partners in Excellence

They have goals, translated both to financial (revenue, earnings, growth), and strategic (share, market visibility, brand reputation, etc.) Being an entrepreneur gives one a great source of freedom, great accountability (which great entrepreneurs revel in), and responsibility. In many senses, we really are entrepreneurs.

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I Don’t Want Your Stinkin’ CRM System

Partners in Excellence

But don’t let their misinformed approaches to CRM limit your ability to maximize your own personal productivity and effectiveness. I can’t imagine any high performing sales person not using tools like CRM and exploiting them to the fullest–regardless of what management says. Use these tools to help you be better.

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Manager, If You’re Doing Deals, You’re Not Doing Your Job

Partners in Excellence

All sales professionals revel in doing deals. We do this by making sure we have the right processes, systems, and tools in place, and that our sales teams are leveraging them for maximum impact in engaging customers. There’s an adrenaline rush working on a complex deal and making it happen.

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Flipping The Pipeline Value Pyramid

Partners in Excellence

” Unfortunately, too many managers view it in the same way, reveling in the concept of being able to watch and micromanage. We can start looking at how we spend our time, where we need to spend our time, and what we should be doing to maximize our ability to hit our numbers.

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“I Need A Report”

Partners in Excellence

Bad sales people revel in these requests, because it means they get a momentary respite from prospecting, meeting with customers, moving deals forward, figuring out how to hit their goals. Fortunately, those days are long gone, we’ve had tools like CRM for 20 + years–Post CRM (PCRM).

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