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Remove Marketing Remove Omniture Remove Prospecting Remove ROI
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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. In addition, you are probably using a marketing automation system that tracks leads and viewing history. Reveals your prospects' interests. Is your content marketing strategy working? Why do you care?

ROI 306
ROI Omniture Data Demand Generation 306
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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

NOVEMBER 10, 2020

The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable, previously, absolutely unthinkable. Maybe we had marketing. We wanted to do this for PR, kind of thinking about the marketing attribution.

Call-back 76
Call-back Scale Compensation Ideal Customer Profile 76
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