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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. In addition, you are probably using a marketing automation system that tracks leads and viewing history. Is your content marketing strategy working? These foundations provide rich data input. Why do you care?

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ROI Omniture Data Demand Generation 306
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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

NOVEMBER 10, 2020

Maybe we had marketing. We wanted to do this for PR, kind of thinking about the marketing attribution. I know you have product market fit. It was a marketing influencer platform, but its day had passed. It was sales. This was 2008. It wasn’t a class. And I didn’t really know anything about it. You can do it.”

Call-back 75
Call-back Scale Compensation Ideal Customer Profile 75
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