SugarCRM

FEBRUARY 14, 2023

You’ve probably heard that automation helps both marketing and sales teams do their jobs—but that doesn’t mean they’re interchangeable. Does marketing automation serve a different purpose than sales automation? This increases prospect engagement and lead qualification prior to handing them off to sales.

Sales Automation 26

Sales Automation Lead Rank Top of Funnel Lead Scoring 26

SugarCRM

NOVEMBER 3, 2022

CRM Basics: Marketing and Sales Concepts. Simply put, a lead in B2B (business to business) sales and marketing process is a person at a company who has an interest in your products or services. Leads typically are sourced by a marketing department and go through different stages in a qualification lifecycle.

Lead Rank 26

Lead Rank Marketing Qualified Lead Sales Qualified Lead Pipeline 26

SugarCRM

MARCH 31, 2022

Until recently, SugarCRM offered multiple sales force automation (SFA) solutions, including Sugar Sell, Professional, and Enterprise. Sugar also offered multiple add-on products, making it even harder for customers and prospects to figure out what they need to grow their business.

Sales Automation 49

Sales Automation SugarCRM CRM Enterprise 49

SugarCRM

JUNE 7, 2022

But when six in ten (58%) marketing and sales leaders think their CRM system wastes money, organizations must adapt to both opportunities and threats. CRM systems have not delivered on their promises for too long, which caused marketing and sales departments to fail in working together to put the customer first.

CRM 48

CRM Lead Nurturing Intent Engineering 48

SugarCRM

JANUARY 31, 2023

By doing so, sales reps can ensure proper response times to customers and a complete view of customers and prospects, contributing to overall customer satisfaction. Sugar Sell’s Ai engine applies deep learning models to data from multiple sources: your CRM, marketing automation lead activity, and external information sources.

Forecasting 26

Forecasting Sales Forecasts Engineering Analytics 26

SugarCRM

JUNE 23, 2022

Are your sales processes clearly defined, and does your team have the means to take on any new challenge and successfully close? Sugar Sell Demo – Watch the video and see how with Sugar Sell, you can improve productivity, give your sales team their time back to do what they do best, and create customer relationships that are long-lasting.

CRM 26

CRM SugarCRM How To Webinar Metrics 26