Pointclear

JULY 17, 2012

The idea being that when a customer decides they are ready to purchase a solution to their challenge, they are more likely to have a clearer, more realistic sense of their needs and how you can help (thanks to your targeted insights), and they are more likely to associate you as the incumbent in their vendor selection process.

Inbound 217

Inbound Sales Qualified Lead Marketing Qualified Lead Outbound 217

Pointclear

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. The answer to selling more with social media is found: Starting conversations that are worth having.

Social Media 165

Social Media Media Top of Funnel Hiring 165

Pointclear

JUNE 28, 2018

Just three: Agree on your market, media and message. Are we a niche vendor, consultants, or service aggregator? If you have defined your market, media and message and if you are inspecting outcomes and conducting in-depth analysis at every step, you can substantially improve results. Not 50 things. Measure what matters.

Sales Qualified Lead 113

Sales Qualified Lead Revenue Lead Rank Cost per Lead 113

Pointclear

APRIL 4, 2011

It is occurring because revenue is an enterprise wide problem and no successful enterprise software platform finds wide market acceptance without winning over IT. Vendors are getting much better at making the applications easier to use and are producing templates that streamline adoption. Manufacturing, Education, CPG, Media

Marketing 173

Marketing Vendor Enterprise Enterprise 173

Pointclear

MAY 7, 2013

Tony feels that, due to social media collaboration, even the standard labels for the players are becoming a bit outdated. The "approver," the "influencer" and the "decision-maker" are all sharing software and creating the story together. "You need to understand the bigger picture of how buyers today are networked," Tony says.

Buyer 189

Buyer Buyer Persona Buying Cycle Sales Qualified Lead 189

Pointclear

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. the HIMMS Media Group, and the Business Information Industry Association.

Marketing 266

Marketing Strategy Eloqua Marketo 266