Pointclear

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. She spent six years in management consulting and 52 quarters in software sales.

Oracle 223

Oracle Eloqua Social Media Twitter 223

Pointclear

JANUARY 26, 2018

For more than 20 years we’ve talked about multi-touch, multi-media, multi-cycle processes that multiply results. At least one software company literally took PointClear’s playbook, which includes details about the multi, multi, multi approach, and turned it into a red-hot piece of software. Wish I had thought of that.

Sales Qualified Lead 100

Sales Qualified Lead Lead Generation Direct Mail Call-back 100

Pointclear

MAY 5, 2017

At the Funnel Media Group we believe that AI is the future of sales and marketing operations. Now there is a rush for software and computers to reason (yes, that is the right word) and to take action for sales and marketing revenue increases by people or in a programmatic fashion.

InsideSales 113

InsideSales Inside Sales Revenue Webinar Metrics 113

Pointclear

APRIL 4, 2011

It is occurring because revenue is an enterprise wide problem and no successful enterprise software platform finds wide market acceptance without winning over IT. This is a problem that has plagued every major software category—CRM, ERP, Accounting, etc. Customers assume the software will solve the problem.

Marketing 173

Marketing Vendor Enterprise Enterprise 173

Pointclear

MAY 30, 2012

Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like. Click to start video at this point — Commenting on the debate between the right outbound/inbound marketing mix, Andrew notes that the dichotomy is a bit hyped: you still need a balance that delivers multiple touches in multiple media. Stay Tuned.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

Pointclear

JULY 17, 2013

It is expected that 85% of buyer-seller interactions will happen online through social media and video. The increased sophistication of translation software will enable computers to quickly translate languages, reducing the need to hire reps who speak the native language. An inside call, on the other hand, averages only $25-$75.

Field Sales 245

Field Sales Inside Sales Hiring Face-to-face 245

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle. ” The Role of Social Media.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

SEPTEMBER 27, 2012

Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. Out of that group, about 70% to 75% said social media was useful or very useful. New marketing channels. Making sense of all the data now available.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

Pointclear

FEBRUARY 2, 2011

Social media = Lots of room for improvement. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Social media is like baseball, says Brian Watkins, Social Media Manager of Adobe. Like at the start of a new year.

Trends 180

Trends B2B Social Media Marketing 180

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 7, 2013

Tony feels that, due to social media collaboration, even the standard labels for the players are becoming a bit outdated. The "approver," the "influencer" and the "decision-maker" are all sharing software and creating the story together. "You need to understand the bigger picture of how buyers today are networked," Tony says.

Buyer 189

Buyer Buyer Persona Buying Cycle Sales Qualified Lead 189

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

JUNE 24, 2016

We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. ESR), author of How Winners Sell, and a prominent social media force—we made a conscious effort to stay in touch.

Lead Rank 133

Lead Rank Lead Scoring B2B Case Study 133

Pointclear

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. the HIMMS Media Group, and the Business Information Industry Association.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

MAY 1, 2012

A $250,000 software solution may require connecting with a CEO, a chief line-of-business officer, and a number of influencers. The reality is B2B lead generation for the complex sale of a $250K software solution is going to be substantially more expensive than generating a qualified lead for a $10K hardware solution.

Cost per Lead 181

Cost per Lead Lead Rank Lead Generation Marketing Qualified Lead 181

Pointclear

JUNE 15, 2018

Defined offer and message delivery through appropriate media. Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. What’s it take? Marketing measurement.

Revenue 113

Revenue Forecasting Commission Telecommunications 113

Pointclear

SEPTEMBER 19, 2011

” There are numerous software products attempting to take credit for being the Keystone (much better than a corner stone). All of the tools being developed and improved upon, from CRM to Marketing Automation and Social Media still rely on this one sales activity for success. Thank you Wikipedia).

CRM 169

CRM B2B Marketing Hiring 169

Pointclear

MAY 5, 2015

Consider the experience of one software company: Content Marketing: Videos attract 300% more traffic and nurture leads. Phone, postal letter, and social media add to the mix. When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. Increased use of video.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100