Pointclear

MAY 30, 2012

Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like. Click to start video at this point — Commenting on the debate between the right outbound/inbound marketing mix, Andrew notes that the dichotomy is a bit hyped: you still need a balance that delivers multiple touches in multiple media. Stay Tuned.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle. ” The Role of Social Media.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

SEPTEMBER 27, 2012

Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. Out of that group, about 70% to 75% said social media was useful or very useful. New marketing channels. Making sense of all the data now available.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

Pointclear

FEBRUARY 2, 2011

Social media = Lots of room for improvement. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Social media is like baseball, says Brian Watkins, Social Media Manager of Adobe. Like at the start of a new year.

Trends 180

Trends B2B Social Media Marketing 180

Pointclear

MAY 1, 2012

The B2B prospect’s buying path, the provider’s offer and other complex sale variables impact cost-per-lead. A $250,000 software solution may require connecting with a CEO, a chief line-of-business officer, and a number of influencers. Qualify prospects around required criteria. Begin to build trusted relationships.

Cost per Lead 181

Cost per Lead Lead Rank Lead Generation Marketing Qualified Lead 181

Pointclear

JUNE 15, 2018

Defined offer and message delivery through appropriate media. Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. What’s it take? Marketing measurement.

Revenue 113

Revenue Forecasting Commission Telecommunications 113

Pointclear

SEPTEMBER 19, 2011

” There are numerous software products attempting to take credit for being the Keystone (much better than a corner stone). Without a CRM the ability to manage large pipelines, prospects, and customers would be difficult. The question which begs to be answered is, “What is the Keystone in the sales and marketing process?”

CRM 169

CRM B2B Marketing Hiring 169

Pointclear

MAY 5, 2015

However, the welcome email should do far more than alert your prospect that he’s now subscribed to some type of service. The conversation was based on their last engagement, and we concluded the call by asking the prospect if the IT provider could serve as a resource. Reacting to prospects in real time as they move through the funnel.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100