"Challenger"? is No Longer Relevant. This is.
KO Advantage Group
MARCH 3, 2019
This is an excerpt from Kim Orlesky's new book - Sell More. After 7 minutes of filling out an online survey the patient would get a printout of all the possible issues they could be suffering from, the most serious at the very top. It was not enough for the salesperson to just push their product to the buyer.
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