Remove resource siriusdecisions-sales-asset-management-best-practices
article thumbnail

How to Do More With Less: 4 Benefits of Consolidating Your Sales Enablement Technology

Allego

2021 will be a very different year for sales organizations. Being effective will require careful planning to rebalance resources. Build Your Best Tech Stack. Sales reps alone use an average of six tools. Most sales enablement leaders are stretched too thin to manage multiple systems.

article thumbnail

What Exactly Is Sales Enablement?

Allego

Sales enablement is having a moment. If you work in sales or marketing, chances are you’ve recently heard the term sales enablement. With that in mind, I asked our experts to answer five questions about sales enablement: What is Sales Enablement? How Do Analysts Define Sales Enablement?

Exact 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Sales Enablement? And Why Do You Need It?

Allego

Sales enablement is having a moment. If you work in sales or marketing, chances are you’ve recently heard the term sales enablement. With that in mind, I asked our experts to answer five questions about sales enablement: What is Sales Enablement? How Do Analysts Define Sales Enablement?

article thumbnail

17 Essential Sales Enablement Assets

Allego

Great sales content drives conversations—and results. In many organizations, a sales enablement team drives the creation, distribution, and management of sales content. All this content needs to be easy to consume and reusable across the sales organization. Why Sales Content Isn’t Used. Why is that?

article thumbnail

Top 10 Blog Posts & SalesTech Acquisitions of 2019

SBI

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Tons of money and resources are spent on both sides. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI.

article thumbnail

What is Sales Enablement? And How Does It Work?

BrainShark

Businesses are always looking for new ways to solve today’s sales challenges. Increasingly, they see sales enablement as a long-term solution. If you’re reading this article, you’ve probably heard or read some of the ongoing discussion about sales enablement. What is Sales Enablement? Sales communications.

article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice. About Seismic.