How AI is Unlocking the Full Potential of Account-based Marketing for SaaS
BuzzBoard
NOVEMBER 24, 2023
With software consumption heavily skewing towards SaaS and subscription-based pricing, the lifetime value of enterprise accounts is tremendous for providers that can continually deliver ROI. As the need for software capabilities across cloud, analytics, IoT, AI, etc., But strategies that propel growth must evolve in tandem , right?
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