Hyper-Personalized Customer Engagement: Why Account-Based Selling?
Seismic - Sales Effectiveness
SEPTEMBER 18, 2019
According to The State of Enterprise Sales Enablement 2019 , 85 percent of sales and marketing leaders agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information. Seismic President and Co-Founder Ed Calnan refers to this as the Era of the Educated Buyer.
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