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Why ZoomInfo is Acquiring Clickagy

Zoominfo

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent. Not good enough.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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The Complete Guide to SaaS Sales

Nutshell

Selling something that your customers will never hold in their hands requires a very specific approach and a whole lot of practice. By the end, you should have a clear roadmap for reaching your or your company’s sales goals. Skip ahead: What Is SaaS Sales? What Is the Average SaaS Sales Rep’s Salary? What Is SaaS Sales?

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12 Examples of Smart Sales Goals to Guide Your Team

Highspot

You have to strike a balance between stretching your sales reps and staying realistic. How do you set the best sales goals? We’ve got the information you need to work through the process, including: What are sales goals? What are SMART sales goals? Why do sales goals matter? 12 examples of sales goals.

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How AI and Machine Learning are Changing Sales Automation

Showpad

Sales automation software has become an in-demand solution among businesses of all industries and sizes. Sales and Marketing teams are realizing significant advantages thanks to cutting-edge systems that can shorten the sales cycle and automate menial processes that save precious time and capital resources. .

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Spring has Sprung, and So Should New Sales and Marketing Practices

The ROI Guy

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. Commodity sales professionals are being disinter-mediated. But the season is not the only change in the air.

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How to Shorten Your Sales Cycle with Social Media

Zoominfo

The B2B sales cycle has always been complex and multifaceted—and it’s grown even more complicated in recent years. Thanks to modern technology, more decision-makers are involved in the average B2B purchase and, as a result, the way buyers find and consider products has changed dramatically. Let’s get into it!