The Intersection Of Seth Godin And Challenger And Insight Driven Sales
Partners in Excellence
SEPTEMBER 10, 2015
For some time, I’ve had the famous Jack Nicholson/Tom Cruise scene in “A Few Good Men” playing in my mind when I think of delivering Insight to customers. Consequently, many of our efforts at delivering insight fall on deaf or unprepared ears. Seth identifies Fringe, Risky, New, Hot, Mass, Always.
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