SBI Growth
JANUARY 31, 2013
The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. What was true when I first founded buyer persona development back in 2001 is still true today – buyer personas not grounded in buyer research and insights are useless.
The ROI Guy
JANUARY 20, 2011
The tool is featured in direct marketing and social media campaigns, and is available from EMC.com - driving a significant increase in leads, education and deal flow. The tool uses a new version of our XcelLive platform (version 5.0) The tool uses a new version of our XcelLive platform (version 5.0)
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The ROI Guy
JANUARY 17, 2011
Justification Example: EMC Documentum Case Management Benefits Calculator EMC Documentum needed to educate frugal buyers on the value of their solutions, one a Case Management solution for Public Sector customers. view the tool A webinar on this topic can be found at: https://alinean.webex.com/alinean/lsr.php?AT=pb&SP=EC&rID=44424232&rKey=435a40c76fd43920
Hubspot Sales
MAY 22, 2018
Includes brief bios of each team member and highlight any relevant experience and education to help make the case for why they're the right person for the job. Laurie Snyder will fill this general management position. She will be receiving an MBA from the University of Notre Dame in May 2001. Who will be responsible for what?
The ROI Guy
SEPTEMBER 28, 2010
New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? white papers per month in order to educate themselves on opportunities, best practices and solutions.
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