SBI Growth

JANUARY 31, 2013

The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. What was true when I first founded buyer persona development back in 2001 is still true today – buyer personas not grounded in buyer research and insights are useless.

Buyer Persona 330

Buyer Persona Demand Generation Agencies Customer Scale 330

The ROI Guy

MAY 6, 2010

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

Hubspot Sales

MAY 22, 2018

Does your brand promote positive body image? The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area. The Super Home is our smallest and least expensive line, initially positioned by its manufacturer as a home computer.

Top of Funnel 144

Top of Funnel How To Hiring Buyer Persona 144

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. Demand Generation In the Face of Frugalnomics and.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40