The Importance of Branding in Today's B2B Customer Acquisition
SBI Growth
OCTOBER 6, 2012
The following are three reasons branding is crucial to customer acquisition: 1. For an emerging brand, marketers must provide air cover for sales reps to gain traction. If you’ve ever worked for a start-up company with a developing or poor brand, you know what an uphill battle is faced when you have an unknown brand.
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