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Customers — Easier To Reach, Harder To Influence

Pipeliner

In the 2002 movie Minority Report , there was a scene that blew me away. Tom Cruise’s character John Anderton is pacing nervously through a shopping mall, and while he’s doing so personalized holographic advertisements are being thrown at him left, right and center. It’s all about the buyer. What bridges the gap?

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The Ultimate List of Marketing Podcasts

Zoominfo

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.

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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Why are buyers getting harder to reach? Frugal buyers are the norm - driven to be skeptical by a lack of demonstrated value from prior investments and increased investment governance.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

Unbiased, detailed content for both buyers and sellers from a range of informed authors. 5 Best Sales Role Play Scenarios to Train Your New Hires. +24 When they’re not blogging, the Double Digit Sales team also produces awesome sales training courses. Blogger Blurb: I train salespeople for the world’s leading companies.