2006 Channels Research Retention 
SBI Growth
DECEMBER 2, 2013
The average tenure of CMO’s has doubled since 2006. Developing the game plan involves multiple groups and huge amounts of research about your customers. This research includes accurate buyer personas and buyer process maps. Retention campaigns focused on reducing churn in the existing customer base.
DiscoverOrg Sales
SEPTEMBER 12, 2018
Morale is the best indicator of retention on a sales team. And retention is a serious issue. December 29, 2006: Kobe Bryant and the Lakers are playing the Charlotte Bobcats. Better data = improved sales retention. Welcome to Whiteboard Wednesday! ” Why is reliable data important? The whole team will lose.
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