Remove database-marketing
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New Response Databases - Valuable Resource for B2B Marketers?

Pointclear

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. Will my mail be delivered?

Resources 160
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What is Smarketing and how do you do it?

Salesmate

Previously, many businesses have conceptualized their sales and marketing teams and functions as two separate entities. In this context, marketers’ job is to produce content and promote the company to bring in as many leads as possible, while the sales team are left to attempt to convert these leads into customers. Enter smarketing.