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Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond.

Study 53
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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

Despite all of the negative worldwide economic news and sentiment , and decided impact enterprise IT spending, small and medium business leaders are optimistic enough to grow IT spending further. These findings are leading some to predict that the ability to attract and retain talent will quickly become a major IT challenge.

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@Seismic Raises $92M in Series F Funding Led by the Permira Funds, Valuing Company at ~$1.6B

SBI

Seismic , the industry-leading sales enablement and marketing orchestration platform provider, and Permira, the global private equity firm, today announced Seismic has raised a Series F round of $92M led by a company backed by the Permira funds to accelerate Seismic’s rapid innovation, international growth, and M&A activity. “We