“How” You Sell Is As Important As “What” You Sell – Here’s Why
Gong.io
AUGUST 20, 2018
Take marketing technology as one shining example of this…. In 2011, the marketing technology landscape consisted of a total of 150 competitors in the space: Now, you’d think that 150 is already a lot to handle. How You Sell > What You Sell: A Case Study. And all of them are more or less the same.
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