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What Air Crash Investigations Didn't Tell You About QF32 (Airbus A380)

Tony Hughes

Every enterprise can learn much from this story as it exemplifies the incredible benefits of empowering and trusting employees to not only do their job but also represent the brand – in this case, also save lives. But before both of these, in late 2012 I was fortunate enough to interview Captain Richard de Crespigny in his home.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. you should instead ask yourself, “What stage startups would benefit from my solutions?”. Select the preferred tool and build a business case for the investment based on costs/benefits.”. Founded in 2013.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Although it takes a great amount of effort, time, money and resources, a well-planned go-to-market strategy can significantly benefit your project.