Selling into Startups 101: What You Need to Know to Find a Unicorn
Sales Hacker
SEPTEMBER 11, 2020
For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. Instead of asking, “ Who should I be prospecting into? ” Cast a wide net, and prospect into the entire team, not just C-suite and directors. It all starts with finding the right startups to sell to.
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