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How Business Search Behavior Has Shifted During the Coronavirus

Zoominfo

Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions. Good question: Prospects are identified via a company’s IP address. Intent data is designed to uncover buying opportunities. Where does the data come from? Risk Management with Vendors.

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Why telling a story can help you close more sales

Selling Essentials RapidLearning Center

Experienced salespeople know that telling stories is a powerful way to get key points across to prospects. Then the researchers used a series of questions to measure, first, the degree to which the audience was “transported” – mentally drawn in – by the stories, and second, how much the stories influenced their beliefs. 2015, January).

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How Business Search Behavior has Shifted During the Coronavirus

Zoominfo

Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions. Good question: Prospects are identified via a company’s IP address. Intent data is designed to uncover buying opportunities. Where does the data come from?

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How to Score Deals in the Final Quarter [Data & Expert Backed Tips]

Hubspot Sales

The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. As the end of the year approaches, prospects will divert excess money to priorities that are now financially feasible to tackle. Dear [Prospect], Happy October!

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

Through the use of a virtual reality headset or other equipment, users are transported into a simulated world they can control and interact with. But, studies show that 50% of B2B buyers are more likely to make a purchase if they connect emotionally to the brand ( source ). Emotional engagement. 5 ways B2B brands can use VR/AR: 1.

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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

You can read more about the specific SAP branding efforts through a Columbia Business School case study. Greg built a powerhouse brand by transforming ‘Yellow Freight’ to ‘Yellow Transportation’, a highly preferred brand. Prospects can be persuaded to embrace key points of differentiation. Author: Vince Koehler.

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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

A recent ITSMA study shows that less than one-third of organizations engaging in ABM are experiencing significant business improvement. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.