The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold
Zoominfo
OCTOBER 2, 2019
However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . It was widely adopted by entrepreneurs and has been wildly successful – in part because their offering was so niche and specialized, and also because they were willing to pivot quickly in response to market demands.
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