2013 Buyer Demand Generation Sales 
SBI Growth
DECEMBER 12, 2012
SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. You’re right, it can be a heavy lift but one well worth it in 2013.
SBI Growth
SEPTEMBER 16, 2012
This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Every VP of Sales heads into this annual meeting with his CEO/CFO full of anticipation. Learn how to allocate your budget properly and use it to launch you to a successful 2013.
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SBI Growth
NOVEMBER 29, 2012
This exercise is a standard component of the SBI Lead Generation playbook for our clients and I want to share it with you. Dive in head first to enhance your 2013 Marketing Plan. Sales leaders if you want more leads in 2013, forward this blog post to your peer in marketing.). But this is only half the equation.
SBI Growth
NOVEMBER 11, 2012
The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Reduced overall sales cycles. Direct Content Marketing is born. No worries.
SBI Growth
NOVEMBER 4, 2012
Only two other businesses had generators. Your Buyers face their own compelling events. If you are the leader of Sales Operations , ask yourself a few questions: Have I prepared the Sales team for the next compelling event? Because this is the real reason the Buyer is buying. A Buyer will take action in response.
SBI Growth
APRIL 3, 2013
Imagine the expectations of buyers who begin to consume quality content. As your target buyers begin to experience quality content, your content will no longer suffice. It seldom answers the most pressing questions of the prospective buyer. The emerging Buyer’s Process Mapping approach has changed everything. In Summary.
SBI Growth
AUGUST 8, 2012
Marketing, do you have a sales quota tied to Lead Generation ? Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. Over the last 12 months we: Surveyed over 10,000 sales representatives. Surveyed over 4,500 sales managers. Why should you care?”
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