Remove 2013 Remove Demand Generation Remove Lead Generation Remove Marketing
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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. This is the adoption of Content Marketing principles into outbound direct marketing. Direct Content Marketing is born. Content Marketing works. Demand Generation - Comprehensive View of Content Marketing.

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Should Marketing Have a Sales Quota?

SBI Growth

Marketing, do you have a sales quota tied to Lead Generation ? Do you wait for it to come or will you lead on this issue? Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. In the past, leads could be generated and then handed off to sales.

Quota 276
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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. Marketing team structures too often are remnants from the days of print ad dominance. Marketing teams advanced effectively with this approach in the past. In-house marketing technology is a lynch pin of success.

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A LeadGen Marketing Year in Review: Are you Keeping Pace?

SBI Growth

Over the past year, there have been many great Marketing & Lead Generation blog posts. I offer you an executive summary of key takeaways from SBI’s marketing related posts. I have compiled the top 15 questions to evaluate your performance against best-in-class marketing operations. I created Buyer Personas ?

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Inbound Marketing’s Top 4 Newest Insights

SBI Growth

I recently had a cup of coffee with a good friend and marketing peer. She has helped build the company with superb demand generation efforts. She has been trying to reduce her cost per lead, but have not been able to get below $360 per qualified lead. Kathy is the CMO of an emerging software company. Top Insights.

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3 SEO Metrics CMO's Can Use to Drive More Leads in the Funnel

SBI Growth

As next year’s new plans take shape, the VP of Sales will be leaning on CMO's for more leads. What channel of Demand Generation can yield the highest return and sustained success? Getting the most out of SEO is low-hanging fruit to drive qualified leads into the top of the funnel. In Summary. Author: John Koehler.

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SalesProCentral

Delicious Sales

Marketing (6398). Demand Generation (181). 2013 (4691). THE SALES HUNTER AUGUST 12, 2013 Is Your Sales Process Slow or Fast? MORE >> THE SALES INSIDER AUGUST 13, 2013 What Shakespeare Can Teach You About Predictive Analytics Predictive analytics and Shakespeare have more in common than you think.