SBI Growth

NOVEMBER 11, 2012

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Demand Generation - Comprehensive View of Content Marketing.

Direct Mail 319

Direct Mail Marketing Demand Generation Targets Demand Generation 319

SBI Growth

NOVEMBER 29, 2012

This exercise is a standard component of the SBI Lead Generation playbook for our clients and I want to share it with you. Dive in head first to enhance your 2013 Marketing Plan. Sales leaders if you want more leads in 2013, forward this blog post to your peer in marketing.).

Exercises 310

Exercises Lead Rank Lead Scoring Marketing 310

SBI Growth

AUGUST 8, 2012

Marketing, do you have a sales quota tied to Lead Generation ? Do you wait for it to come or will you lead on this issue? Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. Determining Total Deals Required from Demand Generation.

Quota 276

Quota Demand Generation Agencies Marketing Demand Generation 276

SBI Growth

JANUARY 22, 2013

Few marketing teams of $100M+ companies are built for modern demand generation. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Building World-class Lead Generation programs begins with assessing current state. Download the Demand Generation team assessment tool here.

Demand Generation Targets 322

Demand Generation Targets Demand Generation Marketing Customer 322

SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. Pinpoint the areas that you need to improve your Marketing Strategy for in 2013. I successfully calculate an ROI on my Lead Generation program ? I am tracking the most important success metrics for lead generation ?

Marketing 297

Marketing Face-to-face Lead Rank Lead Scoring 297

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. She has been trying to reduce her cost per lead, but have not been able to get below $360 per qualified lead. 48% of marketers plan to increase inbound marketing spending in 2013. Kathy is the CMO of an emerging software company.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

SBI Growth

OCTOBER 24, 2012

The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. Simple ROI calculations based on lead source have muddied the waters. A common mistake is to attribute total success to the original lead source without careful analysis of the chain of events. Author: Vince Koehler.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 293