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Medical sales – transformational changes demand sales strategy shifts

Sales Training Connection

However, due to the trends in the health care industry more providers and patients are no longer demanding the latest and “greatest” a/k/a most expensive. Hence they will be looking for their vendors to become partners versus suppliers – that requires an entirely different strategic approach to the sales process.

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Medical device sales success – an urgent need to do something different

Sales Training Connection

Business, clinical, technology, and legislative trends in the health care industry. The health-care industry is undergoing transformational changes. Hence they are interested in vendors who can be partners who can help them make the required transitions – not just suppliers. ©2013 Sales Momentum ®.

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Medical device sales success – an urgent need to do something different – An STC Classic

Sales Training Connection

Business, clinical, technology, and legislative trends in the health care industry. The health-care industry is undergoing transformational changes. Hence they are interested in vendors who can be partners who can help them make the required transitions – not just suppliers. ©2013 Sales Momentum ®.

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Selling to hospital information technology departments

Sales Training Connection

As we’ve often hear from our customers, “Vendors are a dime a dozen, partners are the people we want to work with.”. ©2013 Sales Horizons, LLC. This is where tough technical questions are raised and while there may not be ready answers to every question, the IT buyers will expect answers to reasonable questions.

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Selling value in the medical device market – good is not good enough

Sales Training Connection

Her counterpart, however, may be focusing on vendor consolidation as part of that hospital’s strategic initiative. ©2013 Sales Horizons, LLC. And, individuals holding the same positions in different organizations can have different views on value. Final note.