Account Management: It’s About Keeping Customers!
Pipeliner
MARCH 25, 2021
Sales most definitely have two sides, and this is also true of account management. In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. If your product requires advertising or salespeople to sell it, it’s not good enough.
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