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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

SBI’s content marketing offering has helped companies produce the content that buyers seek. It engages them and pulls them through the buyers journey. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Infuse the Sales Process with Buyer Insights. Selling in a different way based on a specific understanding of the way buyers buy. Higher close rates and reduced cycle times due to alignment with the buyer. Role of Marketing: Participate in expert panel sessions to map the buyer’s process to the sales process. In Summary.

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Top 10 Priorities for the Newly Hired CMO

SBI Growth

Great CMO’s set a strategy to make the number in 2014 and beyond. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014. Use the tools available to good advantage; your competitor is.

Hiring 303
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How to Fix Your Lead Problem

SBI Growth

You must generate content to help your buyer buy. Demand generation managers, campaign managers, lead development representatives, etc. Items to measure are below, and outlined in more detail in this tool. So, how will you generate more leads? I don’t disagree. However, I’d like to take it a step further.

Leads 288
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How B2B Buyers Search for Tech Solutions

Tenfold

What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. So, it pays to ask: How do B2B buyers search for tech solutions and how can you ensure you’re there, at every stage of their buyer’s journey? B2B Buyer Behavior. The Digital Age Buyer’s Journey.

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The Rise of the Agile Performance Review

SBI Growth

It includes a tool to customize for your own agile reviews. The Agile Performance Review is just one of a range of tools you''ll receive. Converting to Agile Performance Reviews will help you Make the Number in 2014. CRM tools now include dashboards that give instantaneous views. Persona and Buyer Process Map skills.