Remove 2014 Remove Campaigns Remove Channels Remove Demand Generation
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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? World class CMO’s are perfecting the agile approach to marketing campaigns. In this post we’ll focus on the B2B Demand Generation (DG) plan.

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How to Fix Your Lead Problem

SBI Growth

Demand generation managers, campaign managers, lead development representatives, etc. What distribution channels will be used? So, how will you generate more leads? Content marketing will get you to you 2014 revenue contribution goal. This has been a popular sentiment for quite some time.

Leads 288
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How to Fix Your Lead Problem

SBI Growth

Demand generation managers, campaign managers, lead development representatives, etc. What distribution channels will be used? So, how will you generate more leads? Content marketing will get you to you 2014 revenue contribution goal. This has been a popular sentiment for quite some time.

Leads 180
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How B2B Buyers Search for Tech Solutions

Tenfold

And, according to The Digital Evolution in B2B Marketing, a 2014 research conducted by the Marketing Leadership Council of CEB (now known as Gartner) in partnership with Google, this person will not face a sales rep until 57 percent of their buyer’s journey is done. This share spans across a variety of channels.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015. Target users wisely: When you run a paid social campaign, you have the opportunity to be extremely specific about who you want to target. million in 2015 to well over $35 million by 2017.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015. Target users wisely: When you run a paid social campaign, you have the opportunity to be extremely specific about who you want to target. million in 2015 to well over $35 million by 2017.