SBI Growth
DECEMBER 2, 2013
As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? World class CMO’s are perfecting the agile approach to marketing campaigns. In this post we’ll focus on the B2B Demand Generation (DG) plan.
SBI Growth
OCTOBER 5, 2013
As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. You also want to create campaigns that nurture leads that are still early in the buying process.
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SBI Growth
JULY 1, 2013
You see visions of making your 2013 and 2014 sales number. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014. At the end of the business case you should be able to say: “Yes, I can afford this project because of the ROI in 2014.”.
SBI Growth
OCTOBER 19, 2013
B2B CMO''s largely do not have direct reports with expertise in demand generation. This is a major weakness heading into 2014. The specialist roles involved in executing world class B2B marketing in 2014 is complex. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful.
SBI Growth
OCTOBER 14, 2013
When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Topics, themes, and campaigns designed. A 3rd party will never know the customer like your internal team. An example of the offering is below: Content audit and map.
SBI Growth
FEBRUARY 6, 2014
Demand generation managers, campaign managers, lead development representatives, etc. So, how will you generate more leads? Content marketing will get you to you 2014 revenue contribution goal. This has been a popular sentiment for quite some time. However, I’d like to take it a step further.
SBI Growth
JANUARY 10, 2014
Marketing – Sit down with your CMO to see what campaigns they are running. Today’s marketing organizations are generating 25+% of the sales funnel. You need to identify what lead and demand generation programs will drive the pipeline. You control your destiny in 2014- no one else will. Author: Josh Horstmann.
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