2014 Demand Generation Prospecting Revenue 
SBI Growth
OCTOBER 5, 2013
As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Wins – Percent contribution by Marketing to Sales Revenue. Get a peek at what the best in class marketing leaders are planning in 2014 and why. Spending too Much on the Wrong Things.
SBI Growth
JULY 1, 2013
You see visions of making your 2013 and 2014 sales number. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014. You’ll need to show, without a doubt, how your project will yield revenue lift. They’ll undoubtedly yield success.
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The Pipeline
JANUARY 2, 2014
As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. This often leads to the reality that the best potential buyers, those will benefit and deliver revenue as a result, are not in the market. By Tibor Shanto - tibor.shanto@sellbetter.ca. Buying Vs. Selling. Happy New Year!
SBI Growth
FEBRUARY 6, 2014
As a Marketing Leader, you are expected to contribute to the revenue goal. Demand generation managers, campaign managers, lead development representatives, etc. The role is centered specifically around new prospects. How will the content strategy be measured in revenue? What type of prospects are being attracted?
SBI Growth
NOVEMBER 6, 2013
Marketing contribution as a % of Revenue. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. Making the transformation to revenue contribution requires time and a solid plan. The path to success for year a B2B CMO’s year one includes: Generate quick wins to build momentum.
SBI Growth
JANUARY 10, 2014
Identify any gaps and work to close using the following: Social prospecting - if you don’t think you will have enough leads from marketing, generate your own. Today’s sales leader should be generating about 70% of revenue through sales prospecting. You control your destiny in 2014- no one else will.
SBI Growth
FEBRUARY 6, 2014
As a Marketing Leader, you are expected to contribute to the revenue goal. Demand generation managers, campaign managers, lead development representatives, etc. The role is centered specifically around new prospects. How will the content strategy be measured in revenue? What type of prospects are being attracted?
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