SBI Growth
OCTOBER 5, 2013
As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Wins – Percent contribution by Marketing to Sales Revenue. Get a peek at what the best in class marketing leaders are planning in 2014 and why. CALL TO ACTION: 2014 is fast approaching.
SBI Growth
JULY 1, 2013
You see visions of making your 2013 and 2014 sales number. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014. You’ll need to show, without a doubt, how your project will yield revenue lift. They’ll undoubtedly yield success.
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The Pipeline
JANUARY 2, 2014
As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. This often leads to the reality that the best potential buyers, those will benefit and deliver revenue as a result, are not in the market. By Tibor Shanto - tibor.shanto@sellbetter.ca. Buying Vs. Selling. Happy New Year!
SBI Growth
OCTOBER 19, 2013
B2B CMO''s largely do not have direct reports with expertise in demand generation. This is a major weakness heading into 2014. The specialist roles involved in executing world class B2B marketing in 2014 is complex. As the cry for revenue contribution intensifies, demandgen specialization is required.
SBI Growth
OCTOBER 14, 2013
When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. The CEO will be holding you accountable for revenue contribution. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization.
SBI Growth
FEBRUARY 6, 2014
As a Marketing Leader, you are expected to contribute to the revenue goal. Demand generation managers, campaign managers, lead development representatives, etc. How will the content strategy be measured in revenue? So, how will you generate more leads? How much of this will come from new customers?
SBI Growth
DECEMBER 19, 2013
The company’s revenue is in the $700M range. He had been given an aggressive goal for 2014. I completely lost the battle on the 2014 revenue number” he said. “My For example, you may recognize that you have a massive demand generation problem. Dan cites the example of a sales VP facing a decline in revenue.
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