Zoominfo

NOVEMBER 1, 2022

ZoomInfo’s platform also allows for sales and marketing organizations to work from the same data and develop automated workflows across departments, bridging marketing and sales teams and helping them better target their prospects. We’ve done 15 acquisitions since 2015,” Schuck said. Get a Demo 3.

Hiring 100

Hiring Intent Data Intent Scale 100

Tenfold

JULY 18, 2017

Marketing, on the other hand, involves all those actions that a business takes to reach and recruit prospects. Examples include direct mail campaigns, advertising, public relations, and television or radio commercials. People still love video advertising, for instance. Direct sales marketing embodies all of these strategies.

Direct Mail 75

Direct Mail Marketing Lead Rank Lead Scoring 75

LeadFuze

FEBRUARY 19, 2019

Businesses should produce quality content to win over prospects on their terms, long before they have any purchase intent. The concept didn’t receive widespread attention, though, until at least 2015. Most of the initial account-based marketing hype originated from companies selling programmatic advertising technology.

Account Based Marketing 55

Account Based Marketing Outbound Account B2B 55