When it’s OK to give a customer a gift – and when it’s not
Selling Essentials RapidLearning Center
NOVEMBER 22, 2023
When salespeople were calling on a prospect for the first time, the free samples actually hurt sales. In the absence of a relationship, prospects did see the “gift” as an attempt to buy their business – and at an insultingly low price. But here’s the twist: That happened only with existing customers. Maréchal, M. A., & Thöni, C.
Let's personalize your content