Zoominfo

JULY 27, 2020

To understand where investor money goes, we looked at over 11,600 capital raises from January 2019-May 2020, representing over $36 billion worth of funding. Companies buy new digital tools. Top Tools Adopted Post Funding: Google Analytics KissMetrics Woopra. Before The Cash Arrives: Fill the Bench.

Company 162

Company Infusion Google Analytics Scale 162

Zoominfo

JULY 27, 2020

To understand where investor money goes, we looked at over 11,600 capital raises from January 2019-May 2020, representing over $36 billion worth of funding. Companies buy new digital tools Beyond improving their physical digs, a key area of focus after raising money is enhancing the company’s digital capabilities.

Company 100

Company Infusion Google Analytics Scale 100

BuzzBoard

MAY 8, 2023

2 Digital Marketing: Better Prospecting with AdTech & MarTech Technologies …the martech space has received outsize attention and grown prolifically to over 8,000 tools in recent years. Tools like Google Analytics, SEMRush, and Zapp have changed the face of marketing within the SMB space.

Marketing 98

Marketing Lead Rank Trends Scale 98

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. Free tools like Google Analytics enable marketers to track multiple touchpoints and even create custom attribution models that let users assign attribution to individual channels. What do these results mean?

Trends 160

Trends B2B Marketing Channels 160

BuzzBoard

MAY 8, 2023

2 Digital Marketing: Better Prospecting with AdTech & MarTech Technologies …the martech space has received outsize attention and grown prolifically to over 8,000 tools in recent years. Tools like Google Analytics, SEMRush, and Zappi have changed the face of marketing within the SMB space.

Marketing 52

Marketing Lead Rank Trends Scale 52

BuzzBoard

MAY 8, 2023

2 Digital Marketing: Better Prospecting with AdTech & MarTech Technologies …the martech space has received outsize attention and grown prolifically to over 8,000 tools in recent years. Tools like Google Analytics, SEMRush, and Zappi have changed the face of marketing within the SMB space.

Marketing 52

Marketing Lead Rank Trends Scale 52

Nutshell

MARCH 18, 2020

In a market saturated with advertisements and pitches, content exists to help prospects and customers solve problems and learn new things —no strings attached. Visual website creators, like Wix , allow users to do some basic SEO tweaking in their own tool ( Wix SEO Wiz ) while creating a site or page. Google Analytics ( optional.)

Top of Funnel 139

Top of Funnel Engineering Google Analytics Google 139