Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. We’ve now created four nurture streams (previously we had just one), segmenting prospects by job title and areas of interest as determined by our BDR team and through progressive profiling.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

SBI

JUNE 19, 2019

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. NEWTON, MA – JUNE 17, 2019: TechTarget, Inc.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Gong.io

OCTOBER 12, 2022

Heck, Gong has been in the Revenue Intelligence game since it started in 2019. Understand what happens to leads in the funnel (Demand Generation teams). These answers can provide really good content -— blog posts, articles, LinkedIn posts, eBooks, and so on. Ahhh … Revenue Intelligence. We love that phrase. .

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

SalesLoft

MARCH 9, 2016

In case you missed it, we’ve been live blogging the keynotes , panels , and breakout sessions throughout the event. In our organization, the Outbound SDR team reports to the Director of Sales Development, and the Inbound SDR team reports to the VP of Marketing and Demand Generation. Welcome to Day 2 Rainmaker 2016! 39% Inbound.

Top of Funnel 52

Top of Funnel Outbound Inbound Demand Generation Agencies 52

SBI

DECEMBER 30, 2019

Top 10 Blog Posts & SalesTech Acquisitions of 2019. TOP 5 BLOG POSTS OF 2019. The consistent collection of prospect information, fast delivery of relevant content both at the show and in follow-up and a record of conversations and interest level of each prospect are critical. TOP 5 ACQUISITIONS OF 2019.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

SBI Growth

APRIL 5, 2019

As a CRO, you’re supposed to be the perfect blend of sales leader, marketing genius, and metrics guru. If you’re doing it right, you’ve got your sales team closing, marketing group cranking out leads and you’re tracking your MCLs all.

Groups 196

Groups Closing Leads Marketing Qualified Lead 196

Sales Hacker

DECEMBER 20, 2018

Listen To Sales Podcasts, Then Go Listen To Your Prospects! . The Sales Engagement podcast focuses on helping you engage your customers and prospects in the modern sales era. Enjoy the duo’s humor as they show better ways of prospecting, cold calling, or sales forecasting. . Producer/Host: The Sales Blog/Anthony Iannarino.

Top of Funnel 111

Top of Funnel Social Media Cold Calling Sales Qualified Lead 111