Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Now, imagine two prospects working for different organizations. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. One business is an ideal fit. Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Zoominfo

APRIL 16, 2022

On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

The Spiff Blog

OCTOBER 18, 2022

After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. She’s most excited for Spiff’s B2B marketing and what we can do to build our social platforms and watch them grow! Yasmine loves people, spreading good energy, animals, and most especially her senior cat she adopted in peak 2020.

Meeting 72

Meeting Engineering Commission Sports 72

Sales Hacker

FEBRUARY 3, 2020

Here are the 26 sales events in 2020 (organized by the season of the year) that we’re most excited about. Best 26 Sales Conferences in 2020. SaaStr Annual 2020. SiriusDecisions 2020 Summit. Sales Assembly Annual 2020. Seismic Shift 2020. G2’s Reach 2020. Less is more in 2020. We’ll wait!

Conference 92

Conference Scale Networking Industry 92

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. B2B Is Really P2P. Based on an in-depth analysis of more than 700 B2B purchases amounting to $3.1 If you need a selling template to start with, the tactics described in the book fit the requirements of most B2B sales organizations. Sales Models and Fundamentals.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Zoominfo

JUNE 22, 2021

Back in January 2020, Google announced it would phase out third-party HTTP cookies within two years. Shortly thereafter in March 2020, Apple’s Safari began blocking all third-party tracking cookies by default. Shortly thereafter in March 2020, Apple’s Safari began blocking all third-party tracking cookies by default.

Scale 182

Scale How To Advertising Advertising 182