SMB sales playbook — tips, tools, and strategy to increase your wins
PandaDoc
MAY 8, 2024
Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings.
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